MARSEILLE, FRANCE – since 2012
XIT is a distinctive French eyewear brand founded by designer Lionel Bellet (“Lio”), whose career began at IDC, the company famous for its iconic frog logo. Trained as an optician with a background in literature and the arts, Lio quickly gained recognition for his bold creativity, winning a Silmo d’Or just two years after joining IDC and later serving as its Artistic Director.
Known for pushing the boundaries of eyewear design, Lio has introduced innovative concepts ranging from asymmetrical frames and engraved poetry to striking colours, unusual materials, and playful statements. Since launching XIT as an independent brand in 2012, he has continued to combine artistic expression with technical expertise.
Proudly made in France, XIT works with specialist manufacturers in Burgundy, the Jura, and the Landes, supporting more than 90 French jobs while preserving the craftsmanship and know-how of generations of French eyewear makers.
David and Libby discovered XIT at SILMO (Paris) when last visiting family in the UK. Taste the vibrancy of this global optical fair here (crank up the volume!)
