CATALONIA, SPAIN – since 2013
It all started when founder Josep lost his glasses while wakeskating. After watching them disappear into the water, he had a simple idea: what if glasses could float?
That spark led to the first collection in 2013, made from repurposed wakeskate wood. As the brand grew, so did the designs. By 2017, the focus shifted from wood to premium materials like acetate and metal, bringing greater durability, comfort, and style to every frame.
Today, what began as one clever solution on the water has grown into a global eyewear brand, with collections enjoyed in 72 countries around the world and worn by famous faces such as Taylor Swift, Reese Witherspoon and Kate Hudson.
